press room ::  archived news Avalon™ After 160 years in business, Wooster understands what brand loyalty is all about. We also realize that new tools get overlooked because they’re not what someone you know “always uses.” You may not be familiar with our Avalon™ rollers, but they're engineered to excel with today’s complex paints. Local paint stores now feature coatings with higher color saturation and lower VOCs. These new paints create more vivid hues than ever before. They also have fewer odors and faster drying times as additional benefits. But, painters who are using a typical high-production cover with these paints are likely to end up with fuzzy walls. Avalon rollers are made with a Wooster proprietary green-grey fabric that’s designed to take on these challenges! Superior coverage combined with low lint makes Avalon the first professional hybrid roller of its kind in the industry. High capacity offers efficient application, without sacrificing finish quality. The shed-resistance of Avalon rollers also means no more fuzzy walls—even with today’s quick-drying paints. Several years of testing and development went into the creation of this fabric to ensure that Avalon rollers would be the perfect answer to today’s challenging coatings. For use in flat, eggshell, and satin paints, Avalon rollers are available in four nap heights: 3/8”, 1/2”, 3/4” and 1¼”. Ask for them at your favorite Wooster source. first posted March 28, 2011 « Go Back