press room ::  archived news Alpha™ The professional paintbrush has been reengineered, and the result is unlike anything you’ve ever experienced. Brand new Wooster Alpha is the closest the industry has ever come to a universal brush. Alpha features Micro Tip™ technology to produce the finest finish available today. Several years of development and analysis took place before this line was introduced; the new filament performed excellent across the board. Chuck Cline, Wooster brush development engineer, said, “Lab tests have proven that each style of Alpha paints at least 30% further than other brushes of equal size.” The Micro Tip filaments virtually eliminate brushmarks. Painters were enlisted to try Alpha in the field; Cline found their reactions quite interesting. “One group of contractors who were given the brushes wouldn’t give them back. They said it was because they couldn’t wear them out,” Cline exclaimed. From the first dip Alpha brushes show just how well they deliver coatings to the wall. Alpha has an unbeatable capacity and release percentage. Designed to carry more paint in the end of the brush, Alpha releases a larger amount of paint to the surface without needing to push as hard. This allows coatings to flow evenly to the working surface and avoids the inconvenience of dripping. They also clean quickly and easily when the work is done. Overall, Alpha gives painters better results with less effort—improving production. While Wooster is known for precisely tapered brush design, Alpha has a fuller end that eliminates drag and continues to offer exceptional Wooster control. “The tips on Alpha are so soft and supple and allow so much manipulation that it almost feels like an artist brush. Now you can cut-in with what was once considered a huge brush. You can’t do that with a competitor’s brush—it just doesn’t happen,” Cline stated. For years painters have requested to have all the qualities they want in one brush; the creation of Alpha has made this a reality. “It’s definitely the new direction for the brush industry. I’ve seen a lot of paintbrushes and there’s nothing even close to this out there,” Cline concluded. Wooster Alpha brushes are made for use with all paints and are available in angle sash, Shortcut®, thin angle sash, flat sash, varnish, semioval, and wall styles. Each brush has a stainless steel ferrule and a sealed maple wood handle. Approximate retail prices for the 13 Alpha SKUs range from $11.99 to $32.99 USD. Ask for them at your favorite Wooster source. first posted on March 20, 2009 « Go Back